When you’re not ‘any old business’, ‘any old copy’ feels like squeezing a square peg into a round hole ​​​​​
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Feeling off about how you sound on the page?
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Lots to say but no idea how to say it? ​
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No clear vision of what it is you want to say?
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​Want to bury your head in the sand when needing to write for your business?
​Let's clear the cobwebs of over-complication, let the light illuminate what matters most and create some word magic. ​​
Magnatising words that forge real connection and create lasting impact
"Every time I sit down to write about my business, my fingers literally freeze up. It's just me, a blinking cursor and an empty mind"
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"I hate how I sound on my website. It sounds nothing like me but I don't know how else to say what I do"
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"I can't help but be envious of how {insert competitor} sounds, how do they do it?"
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Is the pain real?​ The answer, my friends, is copywriting.
Copywriting
​What makes good copywriting so damn good?
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I believe it's a perfect balance between information, storytelling and human psychology. When the balance is struck just right, alchemy occurs. The right words, in the right order, said in the right places are like complementary scents mixed into the perfect perfume.
When this is combined with your unique personality (your natural pheromones, for analogy’s sake), you naturally attract the right people for you. Copy that is relatable, real and readable keeps your ideal client curious and wanting to find out more. The better you know yourself and your ideal client, the easier it is to write copy that perfectly blends who you are with what they’re looking for.
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I write copy that attracts like a magnet, flows like a river and connects like a friend
Humans are simple creatures. When we feel understood and seen, we let our walls down. Showing your dream client you understand them and the specific problems they are facing is key to building the 'know, like and trust' relationship vital for small businesses to get clients. And what better way to show you understand their pain-points than with the words you use? Websites, newsletters, blogs and social media; they aren't just neutral places to display nice images. They are all key opportunities to show your authenticity and emotionally engage with your dream client, proving you understand their struggle through the words you use and can help them. ​
When words aren't left as an after thought, they have the power to work for you​​
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I write copy for:
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Websites:
- Full website copy
- Full website audit and rewrite
- Individual page writeups and audits
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Blogs
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Emails - Newsletters and Drip Campaigns
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Lead Magnets
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Ads and Taglines