Brand Strategy
The key to really knowing your business internally, and communicating it really well externally.
Do you feel like despite running your business for a while, you feel like something core is still missing?
Do you still find yourself getting muddled and overwhelmed when needing to make business decisions?
Do you strugle to succinctly explain what you offer?
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Distiling your essense into simple terms is hard. Translating it into a core message is even harder.
Enter: Brand Strategy.
Without a Brand Strategy, things can feel pretty confusing
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Struggling to succinctly explain what you do with confidence and clarity
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Lacking an internal compass to guide your decision making, focus and goals
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Feeling so overwhelmed with passion and ideas, you're unable to communicate them
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Briefing and onboarding is complicated
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Vaugely knowing your Person-Problem-Solution, but unable to describe it in 20 seconds
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Feeling stuck on what to say on your website, social media or marketing materials
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You want to work with everybody but end up with no one
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You mostly use images on your website and social media, with very little copy ​​​
Instead, how would it feel to...
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Know what underpins the why behind your what
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Understand the essense of who you are and have it written in simple terms
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Communicate your core message and offer with authenticity, relatability and expertise
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Be proud of your offer
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Love how you sound online and offline
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Confidently work with your dream client
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Approach dream collaborators with self-assurance
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Feel confident in your capacity to provide the value you promise
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Make business decisions with conviction because you know what your priorities are
Discover the clarity that comes with knowing your Why, What, How​ and Who
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Know Why you do what you do, becuase you've pinned down your values, mission, vision and universal value statement
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Know What to say, becuase you've articulated your core message, key messaging statements and understand your ideal client's pain points
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Know How to say it, becuase you know what your tone of voice and personality are
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Know Who to say it to, becuase you have a in-depth understanding of your ideal client
​Why Brand Strategy is vital for getting clients:
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More than ever before, people want to buy from real people. People they like, know and trust. The more your brand feels like a real, relatable person - with values, unique quirks and a real voice - the more people are drawn to you. The more they like, know and trust you, the happier they are to part with their money, becuase they feel invested in a relationship.
A strong strategy allows you to be that real and relatable person your ideal client craves. It sets you up with a blueprint to follow, helping you maintain consistency, which in turn encourages a bond to form and trust to deepen.
Being able to articulate the what, why, how and who-for of your Brand is vital for longevity and growth. With it, the loud and distracting noise of overwhelm and confusion will quieten as you focus in on exactly who you are.
Without a Brand Strategy, you can’t connect with the people you most want to work with. A solid Brand Strategy sets you up for sales and success. ​​